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We are SEBA. Technology and Finance, in real time.

The perfect symbiosis of Technology, Blockchain and Banking – we at SEBA pursue the mission of redefining finance for the new economy by building a pioneering technological bridge between the digital and traditional asset worlds.

With a FINMA banking and securities dealer licence, SEBA is able to close an important gap between the new digital economy and traditional banking. We believe that the proliferation of Distributed Ledger Technology (DLT) is leading to the formation of new markets and innovative ways of creating value. Therefore, we combine technological advances with the proven elements of traditional banking. Regulation is crucial for the protection of investors – the idea of an integrated and supervised bank with focus on digital assets arose from the growing demand for investment alternatives and the increasing affinity for technology and process engineering.

SEBA enables professional individuals and companies as well as institutional clients to invest, safely keep, trade and borrow against digital and traditional assets, all in one place. For Swiss Blockchain companies SEBA will provide accounts and custody for fiat and digital assets. SEBA’s team aims to redefine finance and set new standards for security, transparency and performance. It consists of a experts in the area of technology, information security, blockchain and finance.

With a FINMA banking and securities dealer licence, SEBA is able to close an important gap between the new digital economy and traditional banking. We believe that the proliferation of Distributed Ledger Technology (DLT) is leading to the formation of new markets and innovative ways of creating value. Therefore, we combine technological advances with the proven elements of traditional banking. Regulation is crucial for the protection of investors – the idea of an integrated and supervised bank with focus on digital assets arose from the growing demand for investment alternatives and the increasing affinity for technology and process engineering. SEBA enables professional individuals and companies as well as institutional clients to invest, safely keep, trade and borrow against digital and traditional assets, all in one place. For Swiss Blockchain companies SEBA will provide accounts and custody for fiat and digital assets. SEBA’s team aims to redefine finance and set new standards for security, transparency and performance. It consists of a experts in the area of technology, information security, blockchain and finance.

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Who are the People at SEBA?

Our team represents a balance of genuine expertise in technology, information security and the crypto economy, coupled with banking talent that have been at the forefront of innovation in the industry.

Get to know our spirit

Michele Federici
Security Specialist
Short: “PS1DR3X”

How important are communities in coding and how do you improve your own coding skills?”
"I've always been a strong believer of knowledge sharing and I think that everything in the world can be improved through collaboration. It's no coincidence that most of the magical technologies that we have today are built on top of open source code. I started coding when I was really young and I never stopped learning. I think the best way to constantly improve is just to always be curious!"
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Alena Nicolai
Head of Risk
Short: AAA-Lena

“Low risk, more fun? How do you personally balance risk and opportunity?”
“My personal balance is often a mix of gut feeling and head decision. There were times when I set myself special private goals more often, e.g. to experience the most fantastic powder ski run on ski tours. My main goal at SEBA is to understand all risks as comprehensively as possible, to minimize them and to have fun at work.”
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Guido Rudolphi
Head Crypto Competence Center
Short: GuRu

How do you envision the Blockchain ecosystem in 20 years?
“We don’t have to ask ourselves what the future of Blockchain is, but rather how a future with Blockchain will look like. We are at the verge of a technical development which is bigger than anything we have seen so far. Blockchain will permeate our daily lives, and while our kids ask us how we lived without smartphones, our grandchildren will ask us how life without Blockchain was even possible.”
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Urs Bernegger
Head of Trading & Liquidity Management
Short: Master of Markets

Trading in 1984 vs. trading today – What has changed? After 35 years, what makes your profession still interesting to you?
“The technology has made a trader’s work much more efficient. It’s an exciting task to transfer technological advances from the foreign exchange market to the crypto space and act as a market maker helping customers navigate in this highly volatile but interesting environment.”

Who are the People at SEBA?

Our team represents a balance of genuine expertise in technology, information security and the crypto economy, coupled with banking talent that have been at the forefront of innovation in the industry.

Get to know our spirit

Michele Federici
Security Specialist
Short: “PS1DR3X”

How important are communities in coding and how do you improve your own coding skills?”
"I've always been a strong believer of knowledge sharing and I think that everything in the world can be improved through collaboration. It's no coincidence that most of the magical technologies that we have today are built on top of open source code. I started coding when I was really young and I never stopped learning. I think the best way to constantly improve is just to always be curious!"
Show more

Alena Nicolai
Head of Risk
Short: AAA-Lena

“Low risk, more fun? How do you personally balance risk and opportunity?”
“My personal balance is often a mix of gut feeling and head decision. There were times when I set myself special private goals more often, e.g. to experience the most fantastic powder ski run on ski tours. My main goal at SEBA is to understand all risks as comprehensively as possible, to minimize them and to have fun at work.”
Show more

Guido Rudolphi
Head Crypto Competence Center
Short: GuRu

How do you envision the Blockchain ecosystem in 20 years?
“We don’t have to ask ourselves what the future of Blockchain is, but rather how a future with Blockchain will look like. We are at the verge of a technical development which is bigger than anything we have seen so far. Blockchain will permeate our daily lives, and while our kids ask us how we lived without smartphones, our grandchildren will ask us how life without Blockchain was even possible.”
Show more

Urs Bernegger
Head of Trading & Liquidity Management
Short: Master of Markets

Trading in 1984 vs. trading today – What has changed? After 35 years, what makes your profession still interesting to you?
“The technology has made a trader’s work much more efficient. It’s an exciting task to transfer technological advances from the foreign exchange market to the crypto space and act as a market maker helping customers navigate in this highly volatile but interesting environment.”
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Our Executive Team

The executive team at SEBA is dedicated to upholding the company's core business principles: safety, transparency and performance.

Executive Management

Guido Buehler
Guido Buehler
Chief Executive Officer
Guido is a visionary whose expertise is grounded in global corporate finance. He is deeply proficient in banking, risk, asset and wealth management. Guido built and led large global teams at one of Switzerland’s largest banks, and had an influence shaping market infrastructure with the ECB and DTCC. Most recently, he founded award winning strategic advisory and risk & research firm B&B Analytics.
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Philipp Baretta
Philipp Baretta
Chief Finance & Risk Officer
Philipp is an expert in capital markets, investment delivery and risk management. His distinguished career spans over three decades, leading regional and global teams out of Zurich and New York with positions in FX trading, capital markets and UHNWI solutions at various major international banks.
in
Urs Bernegger
Urs Bernegger
Head of Trading & Liquidity Management
Urs is an expert of global Foreign Exchange Markets. He has spent more than three decades building and managing voice and electronic trading businesses out of Switzerland and the US. Throughout his career, he has held senior banking management positions at two renowned Swiss banks.
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Daniel Renner
Daniel Renner
Head of Asset & Wealth Management
Daniel is a global asset and wealth management specialist with a distinguished record in platform development, processes integration and new offering development. Most recently, he was Head Global External Asset Managers at one of the largest Swiss banks, where he was responsible for worldwide locations and the orchestration of new market entries.
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Sibil Melliger
Sibil Melliger
General Counsel
Sibil is a Swiss lawyer and compliance specialist with a post-graduate degree in business law (LL.M.) from UCLA School of Law, Los Angeles. Since being admitted to the bar in 2008, Sibil has had a distinguished legal career in both practice and financial services, most recently as Head of Legal of a Swiss private bank.
in
Thomas Nietlispach
Thomas Nietlispach
Chief Operating Officer
Thomas is a passionate leader with more than 30 years of experience in the area of business development, business transformation, regulatory programs and digitalisation projects. His career includes positions as global head of a business unit, including Execution Services and Client Platforms at a major Swiss bank.
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Tobias Klein
Tobias Klein
Chief of Staff
Tobias is an HR expert with experience in various industries and has accompanied the development of various businesses as an entrepreneur. Previously, he was a Managing Partner in a consulting firm specialising in the delivery of HR Strategy and Operations solutions. Tobias has led various HR projects as a strategic consultant to management teams.
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Per Magnusson
Per Magnusson
Chief Technology Officer
Per is a financial technology leader with 20 years of experience. During his career at global Tier 1 investment and private banks in the UK and Switzerland, Per has led the development of trading technology infrastructures across multiple asset classes, built lean DevOps teams and implemented agile development processes.
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Board of directors

Andreas Amschwand
Andreas Amschwand
Chairman of the Board
Andreas is a distinguished banker who played a vital role in the transformation of the global Foreign Exchange market and recently acted as a Board Member for Julius Baer Group. He is leading the Board of Directors.
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Reto Kunz
Reto Kunz
Member of the Board
Reto is a distinguished and respected banker with deep aptitude in risk control. He will lead the Board in matters relating to risk.
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Sébastien Mérillat
Sébastien Mérillat
Founder and Member of the Board
Sébastien is one of the founders of SEBA Crypto AG and an astute entrepreneur and investor. He brings deep knowledge of entrepreneurship and technology to the Board.
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Erich Ettlin
Erich Ettlin
Member of the Board
Erich is a tax expert and certified public accountant who worked for more than 30 years at BDO, an international audit firm, as well as for a cantonal tax authority in leading positions. He acts as board member in several companies and is a member of the Swiss Parliament (Senat).
in
Urs Zulauf
Urs Zulauf
Member of the Board
Urs is a regulatory and compliance specialist and former General Counsel and Executive Committee member of FINMA. He guides the SEBA Board in regulatory, legal and compliance matters.
in
Guy Schwarzenbach
Guy Schwarzenbach
Member of the Board
Guy is a global investor with an acute perspective on the requirements of multi-asset investors. His expertise augments proficiency in the areas of crypto and strategic business models.
in
Peter Gerlach
Peter Gerlach
Member of the Board
Peter Gerlach is a distinguished banker who has been successfully running Bank Julius Baer’s global markets division for over a decade until recently and also served as an executive board member. He brings a broad knowledge of international wealth management expertise into the Board.
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Francis Leung
Francis Leung
Member of the Board
Francis has been an investment banker in Hong Kong for more than thirty years. He is known for his leading efforts to bring Chinese companies to the Hong Kong Stock Exchange and has been referred to as the “Father of the Red Chips”.
in
Jin Hian Goh
Jin Hian Goh
Member of the Board
Jin has worked in the healthcare industry for 14 years, including as Vice President of the Singapore Human Resources Institute, Council Member of the Singapore Medical Association and CEO of Gleneagles Hospital Ltd. He is currently Chairman of Cordlife Group Ltd. and CEO and Executive Director of New Silkroutes Group Ltd.
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Our Partners

Julius Bär is a Swiss multinational private banking group that manages assets for private clients from all over the world.
Finstar is a core banking system, developed and maintained by Hypothekarbank Lenzburg.
SmartTrade Technologies is a trading technology provider with 20 years of experience in delivering cross asset modules.
Geissbühler Weber & Partner (GWP) advises financial services providers on the fulfilment of financial market regulatory requirements and the optimisation of compliance and risk processes.
Loomis International is the leading specialist for cash handling and international valuables logistics with cross-border transportation, management and storage services for valuables.
Jaeksoft SaRL offers open source enterprise search solutions for developers and developed a Blockchain-solution for SEBA based on its expertise in search algorithms.
BPC supplies banks, processors, merchants and other eco system players with the right technology to create relevant services for their customers.

Media & Newsroom

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Get the latest insights, perspectives and news about SEBA. We inform you transparently, comprehensively and competently.
Research
Switzerland tackles stable coins
17 October, 2019
The Swiss Financial Market Supervisory Authority (FINMA) published guidelines on stable coins (including Libra), thereby increasing regulatory certainty around these type of projects. The Swiss National Bank (SNB) assessed stable coins from a macroeconomic perspective, while the G7 handed off work on regulatory issues to the Financial Stability Forum (FSB)
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Research
Crypto assets: An emerging asset class
11 October, 2019
What makes crypto assets an attractive addition to an investor’s portfolio? Our analysis shows that a small exposure to crypto assets can enhance portfolio performance for the given level of risk as the low correlation of crypto assets with traditional asset classes allows them to act as an effective portfolio diversifier.
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Research
Negative yields, cash and cryptocurrencies
05 September, 2019
Imagine that in a near future this universe becomes reasonably large and liquid, or in other words, it becomes as mature as other alternative asset classes such as commodities and hedge funds.
Read more

Please write to us at media@seba.swiss if you have any media enquiry. We’ll do our best to get back to you as soon as possible.

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SEBA Bank AG
Grafenauweg 6
6300 Zug
Switzerland

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